About
Domestic cats can wind up overweight due to being fed more than is healthy for them, and based on consumer research, around one third of cat owners do not portion their cats' food. Combining this problem with the lack of recyclable and sustainable packaging for cat food, Purrportion found its place in the market. Purrportion includes a recyclable portion scoop inside every bag, and the scoop has bright blocks of colors to help owners measure exactly how much they need for their cat.
The target market is eco-conscious and adventurous cat owners in their late twenties to early thirties. The sleek and geometric graphics bring that adventurous nature forward, and the bold colors exhibit the wild nature of the cat.
Flat Designs
Illustrations
