Goals
Black Forest Bakery was founded by a man named Roger Fleckenschildt, an immigrant from Germany. He grew up celebrating his birthday with a Black Forest cake and continues to share this cake with grandchildren. Now Roger has decided to share this cake along with some of his other favorite German flavors with this town he now calls home.
Because the Black Forest cake is so special to Roger and this brand, one of its star flavors, the cherry, was selected to be the centerpiece for the identity. The logo uses a cherry to create a lowercase "b", and the delicious colors of the brand represent the forests of the Black Forest region.
Touchpoints
Menu
Stationery System and Touchpoints
Napkins
Signage
Storefront Mockup
Store Interior
Process
Thumbnails
Comp 1
Comp 2
